A pound of Xihu Longjingtou tea shoots 180,000 yuan in price who pays for high-priced tea

According to Voice of China's “News and Verticals” report, the market price of gold yesterday was 337 yuan per gram. Based on this price, 500 grams of gold was calculated to reach 16,850 yuan. However, there is a commodity that is even more expensive than gold. This is the Xihu Longjingtou Tea that is not yet on the market. Recently, the 500-gram West Lake Longjingtou Tea has set a price of 180,000 yuan in the pre-sale bazaar.

Every spring before the Ching Ming period, green tea represented by West Lake Longjing has some pre-sale activities. At this time of year, green tea always creates a surprising price. Although the price of 180,000 yuan is only a case, and its symbolic meaning is greater than its practical significance, in any case, people feel that the indifferent, fresh and elegant tea has become a luxury product.

Chinese people love tea and tea has become a kind of deep bone marrow culture. Everyone who loves tea knows that the spring tea before Ching Ming is the best, followed by Gu Yu Tea. It may be because of this obsession, or because of the precious tea in Ming Dynasty. This year, 500 grams of Xihu Longjing Mingchau Tea actually set a high price of 180,000 yuan. These astronomical teas come from Hangzhou Longjing Tea Group Co., Ltd. The chairman of the company Zhu Baichang explained:

Zhu Baichang: Our company is the earliest provincial CDPF base in Zhejiang Province, and 180,000 yuan is actually the price of a pound of tea. After we have been notarized by the notary office, this 180,000 yuan was directly given to the tea team of Xihu District, but we sold it. Well, last year it sold 30 thousand pounds, this year it sold 40,000 pounds.

Although the astronomical price of 180,000 yuan does not have market reference value, the price of 40,000 yuan is also very high. The expensive avalanche of spring tea not only appeared in Hangzhou, but also appeared in Anhui where famous teas were brought together. Among the ten famous teas in China, Huangshan Maofeng, Taiping Monkey Quay, Liu'an Guayue and Qimen black tea are all produced in Anhui. A tea merchant told the reporter that among the four famous teas, the Taiping Monkey Quai and Lu'an Guapian were the most valuable, and the spring tea of ​​these varieties was also worth a lot of money.

Tea merchants: Mao Feng 1548 half a catty, a pound to more than 3,000 dollars, Taiping monkey head five thousand, eight thousand, twenty thousand have.

This reporter learned that the best Taiping monkey is about 2 million pounds per kilogram, and the best Liu'an melon film is also asking 156,000 yuan. From this point of view, the famous spring tea can compete with Moutai and become a luxury product. I wish Baichang confidently said that it is to do the same tea as Maotai:

Zhu Baichang: We must do this thing like Maotai to make a good tea. In fact, the cost of Maotai is still Longjing High. After all, it is water, but the cost of this tea is not so low. After this time, there is no This is a good tea.

I wish Baichang calculated an account, from the hands of the tea farmers to buy the best tea every kilogram will be four or five thousand, and then choose from seven to eight kilograms of tea in a pound of Need. High-end packaging, two-dimensional code of origin, West Lake Longjing certification trademark all this also need money, three or four thousand kilograms of the price is not expensive. I wish Baichang admitted fancy tea is not for the people to drink:

I wish Bai Chang: For example, you like this kind of valley rain tea for the people to drink water, two or three hundred dollars a pound of taste is also very good, but you say the best it is not the best, it should be said that the best tea they want to take It is very difficult to get in. So you have to get our big company to come to such an expensive tea that he does not buy. It is really impossible for the people to drink.

People with a little bit of economics and common sense know that prices are determined by supply and demand. Since ordinary people do not buy these high-end teas, what kind of purchasing power has pushed up the price of tea?

What kind of people are people who are able to use tens of thousands of dollars to sell tea? The reporter went to an upscale tea shop in a five-star hotel in Hangzhou for an interview. The sales staff told reporters that the good tea had been brought to people and few people bought it for themselves:

Reporter: Is it the authentic West Lake Longjing?

Sales staff: It is authentic.

Reporter: Generally this tea is given away?

Salesperson: Yes, there are more meetings in the past two days. They just took it and gave it away.

Sales staff said that the cost of tea can be hung in accommodation, meals or conference fees and invoices can be issued. From the point of view of sales records, there are colleges and universities, military organizations, and some enterprises that have set aside Ming tea. A tea dealer in Anhui was outspoken, and gift-giving became the main force of high-grade tea:

Reporter: Will someone make a reservation in advance?

Dealers: Many companies want to buy in advance, like many old guests.

It is because people who buy high-grade tea are not bad money. Recently, various types of tea have been "fried" again. From Anxi Tieguanyin to Wuyi Dahongpao, from Yunnan Pu'er to Zhengshan race. In "Stir-fried", numerous myths of creating wealth were born. However, the reporter found that it is not easy to buy authentic tea. According to Ms. Yang, a tea farmer in the West Lake area of ​​Hangzhou, the real West Lake Longjing is not many:

Reporter: How much is the authentic West Lake Longjing produced in a year?

Ms. Yang: There is not much production. There are only two hundred acres of tea in our area. The others are teas that are posing outside of us here.

Reporter: How much can you receive before Ming.

Ms. Yang: There are not many people before the Ming Dynasty. It depends on the weather before Ming.

Reporter: In general, how much can it be?

Ms. Yang: Generally about ten pounds.

Reporter: At most only ten pounds.

Ms. Yang: We are seeking truth from facts, and ordinary people can't afford it. Seeking truth from facts, the people's monthly salary of two or three thousand kilograms of tea is gone.

The relevant departments stipulate that the authentic West Lake Longjing Tea is limited to 168 square kilometers of Xihu Longjing Tea Protection Base, and the tea in Longjing Village is even less. The situation of Taiping Monkey Quay and Liuan Guayue is similar. Therefore, many investors who do not understand tea simply cannot buy real good tea. What is even more crucial is that spring tea is different from liquor. Unlike Pu'er and Tie Guanyin, which are fermented and semi-fermented, value will disappear in a matter of months. Zhu Feimin, deputy secretary-general of Anhui Tea Association, reminded that high-priced tea is fraught with risk:

Zhu Feimin: It's not advisable to use it as an antique. With the changes of the seasons, as the climate gradually warms up, many good teas come out. After a large number of listings, the prices will come down. Go, the stock fell, and you're not in a bad situation.