Yang Yuhui, chief analyst of Huatai Securities Pharmaceutical Co., Ltd., who also has experience in research and development of pharmaceutical companies and investment experience in the medical industry , has recently launched a medical investment salon sponsored by Securities Times and China Fund News, focusing on precision medicine and the Internet. The medical hotspots of the two major medical industries have shared content.

"The direct direction of precision medical treatment in the field of medical services is gene sequencing . At present, China's gene sequencing industry chain can be divided into three main links: upper, middle and lower. The upstream is the sequencing instrument and consumable reagent. The main sequencing instrument is Illumina, Life Tech and Roche monopolize, domestically adopt the form of cooperation and authorization with foreign companies; the middle reaches is the gene sequencing service, which mainly includes three aspects: prenatal diagnosis, personalized medicine and sensitive genetic screening; downstream is consumer groups, including hospital patients, Pharmaceutical companies and scientific research institutions, etc." Yang Yuhui said.

Yang Yuhui believes that the current domestic gene sequencing industry has reached the stage of layout outbreak, but it still needs time to cultivate from the outbreak of income. Prenatal diagnosis is subject to the promotion of clinicians and the expansion of medical insurance reimbursement; personalized drug use is expected to increase the number of domestic drugs, such as small molecule targeted drugs, monoclonal antibodies and other drugs; sensitive genetic screening is more to be taken by the medical institutions Carry out related business packages.

Regarding the investment in the Internet medical direction, Yang Yuhui said that from the perspective of business model, it is necessary to keep up with the national policy and solve the institutional pain points. If it has been resolved, or is being resolved, then the business model needs to be re-adjusted.

Yang Yuhui deconstructed the Internet medical investment model from four dimensions:

1. Medical end : Provide solutions for “patient-doctor-hospital”. The business model includes telemedicine , light consultation, and the entire medical ecological chain around the hospital and doctor resources. The profit is through products (drugs, equipment, health products, etc.) ) Whoever has mastered the core hospital and doctor resources, whoever has mastered the bargaining power of the entire interest chain.

2, the pharmaceutical end: for the "patient - circulation enterprise - pharmaceutical enterprises" bring value, medical e-commerce from a single circulation link provider to health program service providers, for vertical e-commerce, the introduction of mobile medical treatment can quickly solve the initial stage of e-commerce Traffic problems can also reduce promotion costs.

3, medical insurance end: At present, the potential market for medical insurance has exceeded 10 billion. Because of the medical insurance information flow, whether it is a drug flow or an internal text information flow, there is data to be able to do health insurance. At present, there are teams that do big data in China, but the field of personal health data has not been involved, and the protection of personal data in China is relatively mild. Compared with foreign countries, there is a strong commercialization. There is a lot of room for development in this field.

4, health end: app + big data platform is the core value end of medical services, and ultimately form the industrial structure of massive import - data processing - service platform, the continuity of traffic determines the port value. It is worth noting that all health check-up platforms must form a monitoring system. Without system support, wearable devices and apps will become toys.

“Patient, social security, and commercial insurance institutions as medical payers, pharmaceutical companies, doctors, and hospitals as medical providers have different demands for Internet medical care. Who can provide solutions that meet or even create demand, and keep traffic flowing, whoever Will win in the industry reshuffle." Yang Yuhui said.

It is understood that the overall size of China's Internet medical market in 2014 is expected to be 11.39 billion yuan (excluding medical e-commerce), of which mobile medical care reached 3.01 billion yuan, accounting for 26.4%. Yang Yuhui believes that under the resonance of population structure and health demand changes, policy support, capital drive and technological change, the Internet will accelerate the reconstruction of the medical health ecosystem. It is expected to maintain a 50% compound growth in the next three years, and the overall size will exceed 35 billion yuan by 2017.

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