On June 15th, according to foreign media reports, at present, if you want to monitor your health and exercise status at any time, most users will probably choose various fitness tracker products. However, smart watches have also begun to emerge in this field.

Fitness tracker is hot, smart watch is catching up

NPD said on Monday that most people would prefer a fitness tracker for the purpose of tracking their various fitness activities. This group of people is more purposeful, with 79% of fitness tracker owners regularly performing fitness activities, compared to 66% of those with smart watches.

However, the differences between the above two groups are shrinking. For example, in this particular type of athletic activity, the number of users wearing smart watches is greater than those who choose fitness trackers. According to NPD, 22% of smart watch users have regular running, which is 21% of the fitness tracker user community.

In general, this category is becoming more popular as more and more people discover the value of all types of wearables. Manufacturers such as Fitbit and Garmin sold more than the smart watch products in the fitness tracker category, but sales of smart watch products are on the rise and have not affected the performance of fitness tracker products. This phenomenon highlights the broader development space for these two types of products.

Fitness trackers typically only have the ability to track a specific number of sports and metrics, such as heart rate, calorie consumption, or number of steps. While some fitness trackers are beginning to add more features, smartwatches already have more health-related advanced features that are increasingly attracting attention from consumers who are concerned about their health.

Smart watches used to be just a few fashion toys in the hands of technology enthusiasts, and they are now beginning to gain acceptance from mainstream consumers. According to NPD, more and more users are beginning to use smart watches in their fitness activities. In surveys conducted for such users, when asked about the importance of health and fitness in their lives, 17% of smart watch users indicated that they are very passionate about such activities, and this proportion is in the fitness tracker user community. In the middle is 13%.

Of course, the fitness tracker market is still in the ascendant state. For those who exercise several times a week, 47% of them said they are planning to buy a fitness tracker.

NPD said that the number of users of fitness trackers is more than double that of smart watch users, and this trend is still showing rapid development. Although people are more inclined to choose smart watches in certain types of sports, there are still quite a few users who are considering using fitness trackers to track their movements.

However, if you want to continue to lead in the competition, fitness tracker manufacturers can not stick to the rules. NPD's Eddie Hold said that trying to meet consumer demand for more types of sports while adding more targeted features would be one of the strategies to keep these products competitive.

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