The Mid-Autumn Festival will no longer be the cake's popular "less and fine"

Although there is more than one month's time from the Mid-Autumn Festival, the moon cake market has already entered the battle period. It is understood that in recent years, China's moon cake market has developed rapidly. Last year, sales have exceeded 10 billion yuan. What are the development trends of moon cakes this year? Has the excessive packaging problem changed in the end? The reporter learned from major moon cake brand merchants that, compared with 2010, the price of moon cakes in 2011 was more close to the people, and the price was less than 200 yuan. The packaging was also more environmentally friendly. Many merchants used recyclable materials or simply used traditional bamboo woven materials. The basket replaces the carton; both the taste and the selling phase are popular in 2011.

"This year's moon cake prices have become a foregone conclusion." However, from the currently listed moon cake, the price increase is not large. The prices of raw materials such as peanut oil, sugar, Terminalia, and Xianglian rose by 30% to 50%; the prices of packaging materials also rose to varying degrees. For instance, the price of mooncake paper box rose by 20% to 25% year-on-year, and the price of iron boxes rose. 30%; In addition, the rents of factories and stores are also rising. Earlier, a number of mooncake makers said that due to the increase in the production cost of moon cakes, it is estimated that the price of moon cakes this year will increase by 15% to 20% over last year. Many moon cake manufacturers also publicly stated that although mooncake manufacturers have a relatively large cost Pressure, but most of them are cautious in the face of rising prices, will consider the affordability of consumers. In order to reduce the price of moon cakes, moon cake manufacturers began to work on packaging. During the interview, a number of mooncake manufacturers stated that they would try to make the packaging of mooncakes simpler in order to reduce costs.

Affected by rising raw materials and labor costs, the traditional mooncake industry rose up a bit in 2011, at least 10%, but several high-end star hotels in Rongcheng said that the price of moon cakes in 2011 was basically the same as last year, or only slightly higher. It is understood that the price of moon cakes launched by high-end star hotels is not high, the average price of four packs is less than 200 yuan, and the price of eight packs is about 300 yuan. For example, the Intercontinental Hotel main push moon cake of 298 yuan; Kempinski tea overflowing moon cake, priced at 308 yuan, only 10 yuan more than last year. In addition, in 2011, both taste and outer packaging tend to be simplistic, neither luxurious nor fancy. The four moon cakes at the InterContinental Hotel are traditional Cantonese style. Although Kempinski adds tea elements, it is still dominated by traditional tastes and made from low-fat and low-sugar materials. Changes on the packaging are even more pronounced. In 2011, the moon cake gift boxes introduced by major hotels mostly consist of traditional Chinese bamboo baskets or bamboo storage boxes. The materials are more environmentally friendly and can be used again after eating. As people's awareness of environmental protection has increased, non-woven bags have begun to replace moonlight instead of paper bags. It is understood that some manufacturers in Rongcheng have started to produce non-woven moon cake bags. Compared with paper bags, non-woven moon cake bags cost two cents each, and they are also more environmentally friendly.

“From this year onwards, moon cake packaging has already given up luxury, paying more attention to simple environmental protection, highlighting the culture, craftsmanship, taste and characteristics of mooncakes, achieving modest packaging, reasonable pricing, and good faith marketing.” Reporters saw in major shopping malls in Chengdu. Already there are different flavors of bulk moon cakes for sale, and the exquisite gift boxes for moon cakes are placed in striking positions. The reporter went to the Wal-Mart Supermarket located at SM Square. When he entered the door, he saw a lot of paper mooncakes on the right side of the booth. He had tastes of salt and pepper, ham, sesame, rose, and fruit. Each of the 8 drums had a price of 16 yuan. 20 yuan. Compared to the past, the taste of moon cakes did not change much, but the prices increased slightly.

Pick up the mooncakes and take a closer look at the packaging. The marked production dates are July and the shelf life is 30 days. In the list of ingredients: wheat flour, vegetable oil, white sugar, lard, salt, food additives (sodium dehydroacetate), etc. When asked about the impact of the new food additive standards on mooncake production, salesmen said it was not clear. According to the reporter’s observation, there are many customers who purchase such simple moon cakes, mainly middle-aged and old people. Mr. Li, who buys moon cakes, said, “Now consumers are more rational and they have to take a closer look at buying moon cakes.” A salesperson at the scene told the reporter that this year's moon cake companies adopted a series of strategies based on changes in the market, with simplified packaging and more affordable prices. Affordability does not mean blind price cuts. The price of moon cakes of the same variety and grade is basically the same as that of previous years. However, the content inside the box is more, the capacity is larger, and the people get benefits. At the same time, each moon cake brand has expanded the proportion of low-priced products, 200-300 yuan gift box will become the mainstream of the moon cake market this year.