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According to the data provided by the State Council's "National Fitness Program (2016-2020)", by 2020, China's sports population will reach 435 million, and sports consumption will reach 1.5 trillion yuan. The "2009-2014 fitness industry output value scale" shows that people with regular exercise have a sports injury rate of more than 85%. That is to say, by 2020, the number of people with sports injuries can reach 370 million theoretically. Therefore, the sports rehabilitation services provided for this group of people have also become a huge blue ocean.

There is a view that the degree of rehabilitation in a country usually reflects the degree of development of the country. Compared with developed countries such as Britain, the United States and Japan, the rehabilitation system in China is far from perfect, and community rehabilitation has become an important part of the tertiary rehabilitation system.

On December 2nd, the Wei Aikang Community Hospital under the Ai Kang Medical Group and the Japanese Tiger Gate Sports Rehabilitation Center officially landed. This is another new attempt in the sports rehabilitation market. In order to understand the details of the project, the Arterial Network reporter interviewed Lu Qiong, the person in charge of the Tiger Gate Sports Rehabilitation Center.

The construction of the rehabilitation three-level system is imperfect, and the community sports rehabilitation institutions are scarce.

Chinese people generally have the concept of “healing and lightly recovering”, placing the center of diagnosis and treatment in the treatment process, while ignoring the later recovery, resulting in poor recovery. Although rehabilitation is not as urgent as acute treatment, it should also be a medical need. The acute treatment is to solve the patient's survival problem. The rehabilitation is to improve the patient's quality of life. Only treatment and rehabilitation can make health. Real long companion.

Compared with developed countries such as Britain, the United States and Japan, China's rehabilitation market is still in its infancy. At present, the rehabilitation market in China is mostly concentrated in orthopedic rehabilitation, neurological rehabilitation, cardiopulmonary rehabilitation and rehabilitation of children.

Sports rehabilitation is a branch of rehabilitation medicine. Its essence is the integration of "sports" and "medical". It is a multi-disciplinary specialty. It is specialized in the rehabilitation of dysfunction of human motor organs and is checked by physical therapist system. Assessment, diagnosis, and a combination of treatments (including functional training, manual therapy, and physical therapy) to help patients reduce pain, increase joint movement and function, rebuild body functions, improve health and quality of life.

Early sports rehabilitation in China mainly refers to the medical services for professional athletes. In addition, it includes rehabilitation therapy for a very small number of middle- and high-income people. However, with the popularization of national fitness, the emphasis on scientific movement has gradually become a trend. Sports rehabilitation is evolving from a niche market for professional athletes to a mass market that serves sports enthusiasts.

“Restoring the body function” is the main demand of the sports rehabilitation service group. The existing sports rehabilitation institutions in our country are mostly composed of single or chain clinics and sports rehabilitation centers, mainly providing physical therapy to help with sports injuries or People who need rehabilitation after orthopedics resume their athletic ability, which is the main target of traditional sports rehabilitation services.

In recent years, with the aging of the aging and the sub-health of office white-collar workers, the elderly and office people have become the consumer groups of this service.

Lu Qiong said that compared with the traditional passive rehabilitation, the Humenmen Sports Rehabilitation Center provides a kind of “sports treatment that allows patients to take the initiative to exercise themselves.”

The real scenery of the sports park in the Tiger Gate Sports Rehabilitation Center (Source: Enterprise Photo)

Ordinary people generally have two important needs when choosing sports rehabilitation services. One is professional doctor guidance, and the other is suitable for sports rehabilitation. “The Tiger Gate Sports Rehabilitation Center can solve the problem of rehabilitation of the basic sports of the community residents. It is guaranteed that the residents will have a place for sports rehabilitation and a professional rehabilitation teacher.”

Introducing Norwegian advanced equipment and Japanese rehabilitation experts, the Tiger Gate Sports Rehabilitation Center officially landed

For sports rehabilitation institutions, an important factor in attracting customers is the expert IP. For example, Lin Xuanhong, the chief expert of the Hongdao Sports Medicine Clinic in the old sports rehabilitation clinic, has attracted Olympic champions such as Chen Yibing and Wu Minxia, ​​and the ridges that favor Chinese medicine are nearly perfect. There is also a medical endorsement by founder Zhu Guomiao.

This time, the only Aikang Medical Group introduced the Japanese Tigers Sports Rehabilitation Center, which is a long-term appointment medical treatment team led by the well-known Japanese sports rehabilitation expert Oda Yuki, and regularly attends the Tiger Gate Sports Rehabilitation Center.

Fortunately, Daejeon is a teacher who specializes in sports organ rehabilitation and sports injury rehabilitation. He was a designated rehabilitation engineer for the Japanese national football team. He has the qualifications of acupuncturist, science therapist, and nursing preventive instructor trainer. He is also the international coach of Norwegian “red rope” treatment. Qualified for the certification of rehabilitation teachers who are learning the "red rope" treatment.

Japanese famous sports rehabilitation expert Oda Yuki (Source: Corporate photo)

The Tiger Gate Sports Rehabilitation Center has introduced a full-scale sports program of “Inter Reha Co., Ltd. Tiger Door Rehabilitation Center” and “PHYSIO CENTER” (hereinafter referred to as “Japan Tiger Gate”) with 10,000 rehabilitation points in Japan.

The center's service projects are mainly the three major service projects of “Red Rope Sports Rehabilitation Therapy”, “Chinese Medicine Rehabilitation Physiotherapy” and “Physical Rehabilitation Screening”. It is the first sports rehabilitation center with professional physiotherapy projects opened by Wei Aikang Community Hospital. It is also the first medical institution in the province to introduce a red rope exercise rehabilitation project. The rehabilitation equipment in the center is all imported from Norway.

"Red Rope" originated in Norway, formerly known as Redcord, originally used for orthopedic surgery and rehabilitation of chronic diseases of bones and muscles. Red rope treatment is based on the mobility (vibration) of mobility, vibration and safety. After the various parts of the body are suspended, the adjustment of the various states of the body, the stretching of the deep muscles of the human body are particularly obvious, and the muscle strength is enhanced.

Daejeon Yusuke teacher is training in red rope (Source: Corporate photo)

Patients who visit the Humenmen Sports Rehabilitation Center need to establish a corresponding health file. After the initial evaluation, they will prescribe an ordinary rehabilitation treatment prescription or exercise treatment prescription. According to Lu Qiong, the evaluation process will last from one hour to one and a half hours. After the single treatment is completed, the patient will be evaluated after treatment. "To observe the effect of each time, exercise rehabilitation treatment is recommended no more than three times a week. The general neck and shoulder pain symptom treatment cycle is about 3-6 months."

Through the interview of some sports rehabilitation institutions in the arterial network, most sports rehabilitation institutions in the market are positioned in the middle and high-end. If the cost of a single treatment is used, the fees range from 400-1300 yuan per hour, especially for community residents. For the elderly, this fee range is slightly above the general consumption level.

According to foreign data, the per capita cost of institutional rehabilitation is 100 US dollars, covering only 20% of rehabilitation subjects, while the per capita cost of community rehabilitation services is only 9 US dollars, but it covers 80% of rehabilitation subjects.

In the acute phase, 15%-30% of the patients transferred to the nursing home after discharge, and 35%-60% transferred to the family. It can be seen that after the acute phase, the patients return to the family or transfer to the nursing home. most. Carry out community rehabilitation and provide patients with treatment and services in the community that can be obtained in the community. The benefits of this treatment model are low cost and wide audience, which is suitable for the current needs of rehabilitation treatment in China.

The teacher of the Tiger Gate Sports Rehabilitation Center, Daejeon Yuki, is evaluating the patient (source: company photo)

Lu Qiong said that the Tiger Gate Sports Rehabilitation Center is currently targeting five types of people: one is the rehabilitation group after fracture surgery; the other is the nervous system rehabilitation group; the third is the body correction group; the fourth is the sub-health population; Shaped crowd.

The service form of the Tiger Gate Sports Rehabilitation Center is divided into six-day small class training and one-on-one single "red rope" treatment. The daytime class is charged by single and monthly card. Tens of yuan, the monthly card is around 200 yuan, mainly using the treatment time of the rehabilitation center in the morning to provide services for the community residents. In addition, compared with the mid- to high-end sports rehabilitation institutions, the Tiger Gate Sports Rehabilitation Center has a major advantage in that its services are covered by medical insurance.

Replenishing community rehabilitation shortcomings with the help of Wei Aikang Community Hospital

In addition to the teacher Daejeon, who regularly makes appointments for treatment, the Humenmen Sports Rehabilitation Center is equipped with one rehabilitation officer, four to five rehabilitation teachers, and a nurse team to ensure regular exercise rehabilitation services.

According to public information, China currently has about 36,000 technically qualified rehabilitation therapists. According to international calibre, the number of physical therapists per 100,000 population is 2.65, while in North America and Europe, this data is The average population is 60 people per 100,000 people, the United States is 62.8 people per 100,000 people, Germany is 68.7 people per 100,000 people, and Hong Kong is 36.4 people per 100,000 people. In the field of sports rehabilitation, the lack of talent has become a major constraint in the development of the industry.

Number of physiotherapists per 100,000 population (person) (Source: Public Information)

At the Humenmen Sports Rehabilitation Center, the rehabilitation teachers and nursing teams are not only the relevant talents who are interested in developing rehabilitation in medical colleges, but also have established a set of “hematopoietic” processes. The rehabilitation teachers in the center can get Japanese. Relevant training for Tiger's Gate, after passing the assessment, can issue the corresponding "Red Rope" coach certificate. In addition, talents will be selected regularly to go to the Japanese Tiger Gate for further training and training to improve the overall level of rehabilitation teachers.

Referring to the UK's tertiary rehabilitation system, the emergency hospital (first clinic) - the government-purchased specialist rehabilitation hospital (inpatient rehabilitation) - community rehabilitation constitutes a complete rehabilitation process, based on functional evaluation between the three institutions The rehabilitation process, in turn, forms a rehabilitation medical complex that is interconnected.

The current three-tier system in China is still not perfect. Most patients will be faulted after going to the specialist rehabilitation hospital, ignoring the link of community rehabilitation, and the appropriate community rehabilitation institutions are few and far between.

The establishment of the Tiger Gate Sports Rehabilitation Center was established by relying on Wei Aikang Community Hospital. It is not only the complementarity and synergy of the basic medical business of Wei Aikang Community Hospital, but also the rehabilitation task after treatment in the hospital area. The hospital's service highlights provide value-added services to community residents and complement the shortcomings of general medical care. At the same time, it not only responded to the call of the national graded diagnosis and treatment, but also supplemented the lack of community rehabilitation in the tertiary rehabilitation system.

Wei Aikang Medical Group is the first chain community medical comprehensive operation management group in Henan, with Zhengzhou as the core and Zhengdong New District as the base point, radiating Xinxiang, Xuchang, Luoyang, Nanyang and other provinces. At present, it has opened three community hospitals, namely “Wei Aikang Chinese Hospital”, “Wei Ai Kang Bai Buddha Physical Examination Hospital” and “Xinxiang Wei Aikang New Hospital”, with a total investment of nearly 100 million yuan.

According to Lu Qiong, in the future, sports rehabilitation medicine will be an important business direction of Weikang Medical Group. In the hospital area of ​​each community hospital, it will be stationed in the Humenmen Sports Rehabilitation Center. The sports rehabilitation service will also become Weikangkang. After the basic medical care, health checkup, and health management, the medical group has another layout in the closed loop of the complete medical service ecosystem.

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