From the "online" finally landed. As an early pioneer of the pediatric medical market, in early 2017, the first mom knew that the pediatric clinic's self-operated flagship store opened in Shenzhen. From the brewing to the official landing, the first clinic took nearly two years. But in the past six months, the long-lost mommy knows that there seems to be a “big moveâ€, and five stores are laid out offline. Mommy knows that it is necessary to "staking a horse" in the line? Can its strength support this fast copy mode? On July 25th, Yiou Da Health interviewed Mommy in Shenzhen to know CEO Liang Liang. In Liang Liang's view, talking about rapid copying is inseparable from the foundation laid down in the previous period. Product development, equivalent to having its own chip Unlike other clinics, Mommy knows to choose product development from the start. In Liang Liang, this is the most painful and far-sighted road. Why is it the most painful? The first is the high cost of capital, and the high cost of technology development and labor for each product. According to Liang Liang, Mommy knows that most of the financing of the first two rounds is spent here. The second is that the time cost is large, and the product has a long period of time from research and development to basic maturity. "The Internet update iteration is fast, it is very likely that you are still developing, and your peers will kill you." Liang Liang said. Why do you have a vision? At first, Mommy knew that it was also the first purchaser of the clove garden system, but the system made by the clove garden was more to meet the needs of the general department. In the field of pediatrics, some special needs could not be met, such as child care, children's oral medical records, etc. . "There is product development, just like having its own chip." Liang Liang said. In product development, Mommy knows that the final output of the product is on the one hand, mainly including Mommy knows APP, WeChat public number, activity page, etc. On the other hand, the system, Mommy knows that she has her own Saas system, which contains Doctor workstations, nurse workstations, member management, etc., solved the problem of a system that was not connected to the next system in the clinic. At present, the system version that Mommy knows has developed to a relatively mature 4.0 or above. The online consultation system has updated functions such as telephone consultation, speed consultation, and intelligent consultation. It also cooperates with well-known overseas clinics to conduct remote consultations. The products that were developed in the early stage have not only become the core competitiveness that Mommy knows. At the same time, Mommy knows that she also has the ability to deliver all her content and services to the outside world. At present, Mommy knows that she has cooperated with companies such as Alipay, Mama, and Bean Seedling. In this way, Mommy knows that she can provide content that they don't have for other channels. At the same time, this also brings traffic to Mommy. The system that Mommy knows is also free to other clinics. Mommy knows that positioning is a technology-driven medical server. In addition to working hard on the product software, the next step, Mommy knows that it will enter the smart hardware and artificial intelligence. Now it has talked with the American artificial intelligence team about Al cooperation. Building a system, the foundation for rapid expansion "The current system supports us to run to a hundred homes should be no problem." Liang Liang said. Mommy knows that the operation of the first outpatient clinic in Shenzhen Hyde makes them more convinced that they can carry out offline copy and expansion. First, offline earnings are in line with expectations. In the 10th month, Hyde Store achieved a cash flow leveling and reached a break-even point in 16 months. Second, the line can be backed up. According to Liang Liang, 53% of the seed users in the store are online, but this part of the users will consume online, and the online repurchase rate and stickiness are higher. The annual consumption is three times higher than that of the pure online users. . However, the rapid replication mode of “staking a horse†is not necessarily desirable for many industry professionals in the medical field. Capital continues to increase, if companies only blindly seize the market, crazy expansion, lack of training in talent and technology, they may be eliminated. Mommy knows that in addition to her own system, the first clinic was officially opened in two years. The reason behind it is to prepare for the expansion of the next store. The preparation includes three aspects: the first is system preparation, and the system includes operation. System, medical system and marketing; the second is to build a strong system, this Mommy knows that he has had his own accumulation in the first two years; the third is organizational preparation, in order to maintain the professionalism and rigor of medicine, Mommy Know that you have your own medical committee, quality department to do third-party review and review, medical management center. Create a brand for “general doctors†The Internet's subversion and reconstruction of all walks of life are obvious to all. In the medical field, the Internet also provides a "net red" development path for doctors. By using Internet thinking to reshape its own value, Zhang Qiang, Zhang Qiang, Almond Doctor Group Martin, Zhibeier, and others are good examples. . However, in Liang Liang's view, the number of these doctors is very rare, and most doctors do not have the ability to build their own IP. This has become the path of differential development that Mommy knows – helping ordinary doctors build brands. Mommy knows that there is a first-in-class training system called the Medical Management Training Program (MMDP), which helps ordinary doctors build their own personal brands from online to offline. The online line includes how to answer questions, how to broadcast live, how to open videos, etc.; the line includes how to manage the inspection pharmacy, how to cooperate with other teams, etc., and is committed to teaching doctors how to open clinics. Online, Mommy knows that she has signed more than 3,000 obstetricians and pediatricians in the top three hospitals. Offline clinic doctors are also mainly converted from online. At present, Mommy knows that there are more than 20 doctors in her clinic. Through the creation of the doctor's brand, Mama knows that many doctors have online incomes that are greater than offline income, and even doctors' online income is 1.7 times that of offline income. "Online and offline double income, which makes some doctors' income level even exceed the level of the original public hospital." Liang Liang said. This will also help the clinic to attract doctor resources. Mommy knows that a doctor partner system has also been established. Specifically, Mommy knows that she will give 30% of the shares of the single store to the doctor team, and the doctor team will invest in the shares. After the shareholding, Mummy knows that every quarter, the doctors' meeting will be held to discuss important matters, medical service improvement, investment and project cost budget, and their respective division of labor, and create, share and share with doctors. There are currently about 8 doctors participating in doctor partners. 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