Internet medical care has received much attention, and entrepreneurs and private capital have been doing a lot, and many achievements have been made. As a traditional medical institution, public hospitals, whether they are willing or not, must take the Internet express train. Once such an institution enters the field, will it be more competitive? Dr. Yefu analyzed the advantages of public hospitals in doing Internet, but the article also emphasized that public hospitals also have their own insurmountable defects.

Advantages of public hospitals in Internet medicine

Internet+ is a nationwide layout, and all walks of life have taken the Internet express train, which has caused earth-shaking changes in the traditional industry. As an important industry related to people's livelihood, the medical industry has been relatively integrated with the Internet, so an emerging industry, Internet medical treatment, was born. As a new thing, the development of Internet medical care faces many obstacles. Most of the early attempts to conduct Internet medical treatment are private capital. Although private capital has many advantages, it is extremely rare for successful people because of various congenital shortcomings. In the process of continuous exploration of private capital, public hospitals, which are representatives of state-owned capital, have gradually entered the Internet medical industry and gradually achieved some achievements. This highlights the advantages of public hospitals in Internet medicine. These advantages can be summarized as follows:

First, there is no shortage of money. A special term is popular in the Internet medical circle, called burning money. Taking the money out to burn is a very extravagant and wasteful act. This kind of behavior was shameful, but burning money has become the most important job in this circle. All the players started to burn from the beginning, until today, the death is that there is no money to burn, and the alive is still waiting to burn the money and die. So very early on, there was a consensus here, that is, there must be money. If you have money, you can start. If you have money, you can walk forward. If you have money, you can go further. If you have money, you can die the night. The value of money has been discovered in this circle to the extreme. Although it is only used to burn, it has become the only factor of life. Therefore, in order to play Internet medical care, there must be enough money to support it.

The money used by private players is the hard-earned money they earn. They use this money to make Internet medical investment. Every investor is eager to double the valuation and make big money, and too many bloody facts educate investors, their brains. The water in it has dried up slowly, and they are no longer fools, so the circle is generally beginning to lack money.

In contrast, public hospitals are the ones who do not lack money. Nowadays, the hospitals of the big ones are not counting on the annual income of more than tens of billions. If so many money, if you just take out the number of angels to burn to your own Internet medical department, you must burn farther than all private capital. So having money is the biggest advantage of public hospitals. As long as someone is willing to burn, the money can be taken out for people to burn. The wealthy and bold is always the style of public hospitals. If you burn at the speed of most companies today, even if you only get a fraction from dozens of billions, the burning time must be more than that of private capital. long. Then only this one, public hospitals have absolute competitiveness, private small capital can only be self-defeating outside the eight streets.

Second, there is no shortage of people. Although Internet medical is an online business, it is still the content of medical services, so it is ultimately necessary to see a doctor. The key to two people is to see a doctor. One is a doctor and the other is a patient. For most Internet medical companies, because there is no hospital as a support, there will be serious congenital deficiencies, and this deficiency is lack of people. They are not only lack of doctors, but also lack of patients. In order to get enough users, many companies will not hesitate to go to the bar to seduce, but in the end they have little effect. Even with a certain number of users, users will have very low viscosity due to the problem of interest, and many users will become zombie users.

Public hospitals are generally well-established in disciplines. Doctors of different grades have different grades. Once Internet medical activities are carried out, the hospital must require all doctors to enter by administrative orders, so the doctor's problems can be quickly resolved. Because hospitals can use administrative means to manage and supervise the behavior of doctors, doctor users have to stick to the platform honestly, so their viscosity tends to be astonishingly high. Although the number of such users is unlikely to be tens of thousands and hundreds of thousands, for Internet medical products , even high-loyal users with only a few hundred thousand are a great asset.

While the hospital has doctor users, there are a large number of patients. Many large hospitals will have tens of thousands of outpatient visits a day. If you add hospitalized patients, they will have more patient resources. In the design of the product, if all the patients are forcibly pulled into the product, the degree of heat can be imagined. Such patient users will also have a very high viscosity. The patient may be linked to the hospital because of medical insurance, or because the family lives around the hospital, or because the doctor who was previously admitted to the hospital, for these reasons, the patient will eventually become the most loyal user of the product.

For any Internet medical product, doctors have patients, and they are all high-quality and high-viscosity users. If such products are not fired, it is really difficult.

Third, there is no shortage of sites. Internet medical entrepreneurship first needs a place to do things. Of course, such a place can be large or small, and it does not have to be in the West Tower or the East Tower. For those who do things really, the place is not important. But the place mentioned here is another concept, that is, the place where medical behavior falls. Everyone knows that medical behavior is to treat patients. Although many of today's Internet medical products are completed online, for most patients, they still have to go offline for treatment. Internet medical products often do not have their own medical entities, which makes them have to always make a wedding dress for the hospital. Doctors use their own platforms to pull patients, pull them into their own hospitals and prescribe drugs to make money, and the products can only look at the hospital to make money, they have no right to even have jealousy. Without the site, there is no enthusiasm, and there is no right to speak without enthusiasm. Therefore, for all Internet medical products, the problem of the site will always make them feel worried and disgusting.

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