Four unfavorable factors restrict the development of the additive industry

Food Business Network Food Additives play an important role in the development of food industry and food safety. The rapid development of the food industry has also driven the development of the additive industry. However, most food additive companies in China feel that business is difficult and profits are falling.
The industry believes that lack of innovation, weak promotion, lack of government supervision, and one-sided media coverage have seriously restricted the healthy development of China's additive industry. Only by carefully studying these problems, and taking the right medicine and taking effective measures can we promote the steady development of the additive industry.
Four factors affecting the development of additives <br style="WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/21px Tahoma, Helvetica, SimSun, sans- Serif; WORD-WRAP: break-word; WHITE-SPACE: normal; LETTER-SPACING: normal; COLOR: rgb(68,68,68); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px" > one of the factors: the independent innovation capability of enterprises additive is low, leading to low market competitiveness of products. Most of China's food additive enterprises are small in scale and similar in product structure. Many enterprises have poor production facilities, outdated facilities and backward production processes. Some enterprises are standard small family workshops. For example, some edible flavor production enterprises, because of their own insufficient funds, rented several dilapidated bungalows in some relatively hidden places, bought one or two product formulas, production process materials and several ingredient barrels, and then recruited several workers. , the soil method is used to produce fragrance. In this case, the production of food flavor not only brings serious harm to the life safety and environment of the operators, but also the products produced are difficult to pass, and the requirements for product quality cannot be guaranteed. Once the user uses such products Will cause harm to the health of consumers.
Some small and medium-sized additive enterprises, because the quality of the responsible person is not high, do not pay attention to the role of technical personnel, almost no "development of new products" position, but spend money to simply buy a few product formulas, and then imitate production. As a result of this imitation, the general products in the market are flooding and the products with high technology content are few. In order to seize market share, some enterprises adopt a strategy of malicious price reduction, which causes the profits of additives to fall and fall, resulting in damage to the overall interests of the industry. Industry development lacks stamina.
Because some small and medium-sized enterprises lack excellent technical personnel, the purchased formulas and processes are not well digested and absorbed, resulting in poorer and worse quality products and fewer and fewer customers.
The second factor: the lack of promotion and application of additive companies. Food additives are a kind of raw materials, not end-use consumer goods for direct consumption. Only when they are used well in food production can they reflect its value. Because of the variety of food additives, the characteristics and functions are different, it is neither realistic nor easy for a food company to clarify the application method of each additive before it officially uses the additives it needs. In this case, the additive company should take the initiative to introduce the characteristics, functions, usage and dosage of a certain additive product to the food enterprise, ie, the user, and teach the user how to use it to achieve the purpose of successfully developing the customer. However, due to the re-production of many small and medium-sized additive enterprises, light technical services, lack of corresponding application technology and application talents, it is difficult to make a big market even if it produces good products by means of imitation. Because technical service is a more complicated task, not only requires technical service personnel to have knowledge of additives, but also requires technical service personnel to understand the corresponding food formula and production process. In addition, the communication skills of technical service personnel are also high. Claim.
The third factor: the government's regulatory measures are weak. First of all, there are many departments that manage food additives, including health, quality inspection, industry and commerce, food and drug administration, and industry associations. Too many management departments are prone to uncoordinated problems. Moreover, some departments do not know much about additives, it is difficult to achieve the purpose of scientific management, and sometimes common sense mistakes. Second, many of the government's regulatory work is on the surface. Before the regulatory authority issues a health permit for a certain food additive, it mainly checks whether the production environment and written materials of the enterprise meet the requirements. As for the daily production and circulation of additives, the actual situation of the application field is rarely regulated. In addition, compared with the rapidly expanding additive industry, the original administrative supervision force is also weak.
Factor 4: One-sided publicity of the media. For a long time, the non-professional media has little positive publicity about food additives. The prejudice of consumers on food additives, coupled with some irresponsible one-sided reports from the media, makes the promotion of additives more difficult.
Various measures are needed to promote the development of the additive industry <br style="WIDOWS: 1; TEXT-TRANSFORM: none; BACKGROUND-COLOR: rgb(255,255,255); TEXT-INDENT: 0px; FONT: 14px/21px Tahoma, Helvetica, SimSun, Sans-serif; WORD-WRAP: break-word; WHITE-SPACE: normal; LETTER-SPACING: normal; COLOR: rgb(68,68,68); WORD-SPACING: 0px; -webkit-text-stroke-width: 0px"> One of the measures: rely on scientific and technological progress, actively innovate, and adjust the structure of additive products to enhance market competitiveness. Additive companies should focus on the market demand, introduce and develop new technologies and develop new products based on existing conditions. Natural, nutritious, safe and versatile are the development direction of additives, and additive companies can vigorously develop such products. In order to improve the level of innovation, companies can jointly establish R&D centers with research institutes to develop more products with independent intellectual property rights, high added value and high technology content, and strive to take a step ahead of competitors.
The second measure: we must pay attention to the role of talent. Technological innovation, marketing, and technical services are all inseparable from high-quality talents. First, companies should re-use key management personnel with open minds, open minds, and open-mindedness, and let them develop their development direction and development measures.
Secondly, introduce and train technology development, technical services and marketing personnel, and use scientific incentives to enhance their enthusiasm for work. In addition, training for operators is to be strengthened. A good production plan requires good workers to implement and cultivate high-quality skilled workers, which is of great significance for improving the overall level of the enterprise and product quality.
The third measure: we must strengthen supervision and support. Relevant government departments should reform the food additive regulatory system. In addition to the strict application of the additive health permit, the production, sales and application of additives should be managed in a comprehensive manner to form a unified, coordinated and efficient supervision mechanism. Many food quality incidents caused by additives are not caused by the quality of the additives themselves, but by the misuse of food companies. It can be seen that the regulation of the sales and application of additives should be strengthened.
The additive industry association is familiar with the industry. The government can delegate part of the regulatory power to the industry associations, which can not only strengthen the targeting of the supervision, but also improve the efficiency of the government.
At the same time of supervision, the government should also support the development of the additive industry. We can refer to the support measures for leading enterprises in agricultural industrialization, and carry out policy tilts in terms of funds, technological transformation projects, and interest-loden loans, and increase support for the additive industry. Encourage enterprises to develop high value-added products and guide enterprises to shift from low-level vicious price competition to high-level technical and quality competition.
The fourth measure: to increase the intensity of the correct reporting of additives. Government functional departments, industry associations, additive companies and media and other related units should unite to correctly publicize the role of additives, guide food companies to properly use additives, and guide consumers to correctly understand additives. Especially for non-professional media, before reporting the news of additives, we must first learn the expertise and regulations of additives to avoid false positives or partiality.

Henan Dayuan Food Additive Co., Ltd. Tel 0371-66080000 QQ 835880000

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