All the ten elders of Mengniu evacuated from Yang Wenjun or started business

After Yang Wenjun admitted his foreign investment in Mengniu to the European dairy giant Arla Foods (the Chinese name “Early Morning”) for less than two months, COFCO began to accelerate the pace of integration of Mengniu Dairy (02319. HK).

On July 31st, Mengniu Dairy announced that Yang Wenjun resigned as executive director, vice chairman, and member of the Strategy and Development Committee due to the development of individual careers; Hou Pulei, chairman of Hopu Investment, resigned because he devoted more time to focus on other personal businesses. Non-executive directors and members of the strategy and development committee. “From my point of view, it is not good to evaluate.” Sun Yiping, president of Mengniu Dairy, interviewed by this reporter, said that the two men sent by Ai Chen Dawn have officially entered the board of directors, and it is definitely necessary to play their role in the board of directors. This is very clear.

The departure of the last veteran, Yang Wenjun, means that the top ten elders, including Niu Gensheng, have all withdrawn from Mengniu.

For Yang Wenjun’s contribution, Mengniu Dairy’s Board of Directors commented in the announcement that under the management of Yang Wenjun and his team, Mengniu Dairy has continued to develop and become one of the leaders of China’s dairy industry. The business is on track and Yang Wenjun himself thinks it’s time Resigned as a director.

Yang Wenjun ended his stay at Mengniu.

In July 2009, COFCO teamed up with Hopu Investment to invest 6.1 billion Hong Kong dollars in Mengniu, becoming Mengniu's largest shareholder. Within two months of COFCO's entry into the market, Mengniu announced that it has completed the reorganization of the board of directors. Niu Gensheng resigned from its main operating subsidiary, Inner Mongolia Mengniu Dairy (Group) Co., Ltd., as chairman of the board of directors and transferred to chairman of Mengniu Dairy Board of Directors. The post of the chief is replaced by Yu Xubo, the current president of COFCO, as a non-executive director. In June 2011, Ning Gaoning officially replaced Niu Gensheng as the chairman of the Mengniu Dairy Board of Directors.

During this period, Mengniu entrepreneurs such as Yao Tongshan, Sun Yubin, Sun Xianhong, Deng Jiuqiang and others resigned or retired and gradually faded out of Mengniu's management. Among the 10 entrepreneurial veterans, Yang Wenjun alone remained in Mengniu Dairy's board of directors.

Not long ago, Yin Jianhao, secretary of the board of directors of COFCO, told this reporter that the elders withdrew from Mengniu. This is a matter of time and space. After a few years, everyone will withdraw. It is a process of continuous development.

According to a person inside Mengniu Dairy Co., Ltd., this reporter told reporters that Yang Wenjun’s contribution to Mengniu was obvious to all. Mengniu’s “Super Girl” was his manipulator. He was then the general manager of Mengniu's liquid milk.

From August 1988 to December 1998, Yang Wenjun served as workshop director, production department director and general manager of liquid milk company of Yili Industry Co., Ltd. Afterwards, Yang Wenjun followed Niu Gensheng to start a business and build Mengniu. He once served as the director and vice president of Mengniu Dairy, and the general manager of the liquid milk business division. He was one of the most effective officers of Niu Gensheng.

From February 2006 to April 2012, Yang Wenjun became president of the Mengniu Group. Until April 12, 2012, Mengniu Dairy announced that the two-term terms of office of President Yang Wenjun had expired. As agreed by the board of directors, he no longer serves as the president and continues to serve as the vice chairman.

"Yang Wenjun's management methods are no longer suitable for the needs of Mengniu's internationalization, and its extensive management of Mengniu's means has also come to an end. When the rapid growth, management tools have not kept pace with, food safety problems often occur, leaving Mengniu is sooner or later In the interview with this reporter, the director of the China Dairy Industry Association and Dongfang Iger Dairy Analyst stated that Yang Wenjun followed Niu Gensheng to Mengniu's business venture. That is to say, without Yang Wenjun’s assistance, Niu Gensheng’s work may also be It is very difficult for Yang Wenjun to be the specific officer. Although Niu Gensheng has gone, he still follows the original method.

750 million worth of Yang Wenjun completely left Mengniu, its whereabouts has also become a topic of concern in the industry.

Prior to this, Mengniu, who had started business with Niu Gensheng, left Mengniu and started business. Yao Tongshan founded a dairy farming company called Shengmu Gaoke. Deng Jiuqiang founded Modern Animal Husbandry and Sun Xianhong participated in Inner Mongolia Hexin Garden Herbage Drought and Greening Co., Ltd.

Will Yang Wenjun follow other people's footsteps to start a business? The insider of Mengniu Dairy told the reporter that Yang Wenjun is still very young. He was born in 1967. He is 45 years old. After unloading all the positions from Mengniu, he should go out and do other things. Zhong also said that Yang Wenjun left his job because of his focus on his personal business. Before leaving the company, he also sold 50,000 shares.

According to information from the Hong Kong Stock Exchange, Meng Wenjun, the major shareholder of Mengniu Dairy, reduced the company’s long position in 50,000 positions on July 24, 2012, cashing in at HK$110.25 million. The average transaction price was HK$22.05 and the highest transaction price was HK$22.05. After the change, it held 3,247,730 shares, holding 1.83% of the shares.

Although Yang Wenjun left Mengniu, his price is not cheap.

According to the stock of Mengniu Dairy held by Yang Wenjun, as of July 31st, Mengniu Dairy's share price was HK$23.1 per share, and its value was at least around HK$750 million.

Another resigned from the position of non-executive director was Hou Fenglei, Chairman of the Board of Directors of Houpu Investment. Hopu Investment had joined forces with COFCO to acquire a 20.03% stake in Mengniu Dairy from HK$6.118 billion after the melamine incident.

For the resignation of Chairman Fang Fenglei of Hopu Investment, the insider of Mengniu Dairy told the reporter that Fang Fenglei's departure is also a matter of the title, because the Hopu Fund has not had any shares in Mengniu, and he did not stay any longer. Meaning.

With the resignation of Yang Wenjun and Fang Fenglei, COFCO achieved a true sense of full control over Mengniu Dairy.

When Mengniu officially took the board of directors of foreign capital at this time, it no longer had a private label, and it has become a joint-venture enterprise of State-owned assets and foreign capital.

The insider of Mengniu Dairy told the reporter that after COFCO introduced Ai Chen’s morning, the pace of integrating Mengniu was indeed accelerating.

While Yang Wenjun and Fang Fenglei were away from Mengniu, Mengniu Dairy also announced that since July 30, Tim Orting Jorgensen has been appointed as a non-executive director and vice chairman of the strategy and development committee; Finn S has been appointed. Hansen is a non-executive director.

On the afternoon of August 1, Mengniu Dairy pointed out on its official Weibo microblog that the shareholding of Aichen Dawn will bring new management experience to Mengniu, and the appointment of two non-executive directors heralds Aichen Dawn and Mengniu’s quality control. Cooperation will be fully carried out.

“According to the current situation of Mengniu, Ai Chen’s early morning encounter with Mengniu has accelerated the management of Mengniu’s management.” Chen Wei told this reporter that the cooperation between Ai’s morning and Mengniu could be said to be mutual use. Mengniu valued them. Mechanisms, systems, and modes of operation in accordance with internationalization, while Eric's Dawn is focused on China's huge dairy market, they can use the channels of Mengniu to enter the Chinese market.

Tim Orting Jorgensen, 47 years old, joined Aichen Chen in 1991 and has held various management positions in the Group's international business department, including three years in the Middle East and three years in Brazil. In 2005, he was promoted to the business group director of Aichen Chen’s Danish branch and in 2007 was appointed as the executive vice president of Aichen Chen.

It is reported that since 2010, Tim Orting Jorgensen has served as a director of Mengniu's joint venture with the Ai Chen Sunrise Co., Ltd., who has extensive experience in international sales, brand building, and supply chain management.

In addition, Finn S. Hansen is more experienced than Tim Orting Jorgensen. He joined E. Chen as early as 1977 and also held various management positions in the Group's International Business Department. In 2006, he was promoted to Senior Vice President of the Group. He is responsible for the international business of Eyre Chen in the Middle East and North Africa. He was appointed in 2012. He is an executive vice president of the Group and is responsible for the international business of Aichen Chen in northern Europe and beyond the United Kingdom.

Established in 1863, Aichen Dawn is the largest and oldest dairy company in Europe and the largest supplier of organic dairy products in the world. Operating income for 2011 was DKK 55 billion (US$ 9.32 billion), ranking fifth in the global dairy industry.

Sun Yiping said in an interview with this reporter earlier that “Erhem’s morning sun has world-leading advantages in aquaculture, pasture management, research and development, quality management, and production processes. Mengniu hopes to learn from the development experience of E. The quality standards will be directly linked to the international dairy industry, and the cooperation with Aichen Dawn is an important step for Mengniu's international management of standards."

The insider of Mengniu Dairy told the reporter that Sun Yiping’s management style is soft and gentle. After she was in charge of Mengniu, Mengniu’s internal changes were still very large. Whether it was corporate culture or management methods, the current Mengniu was not quite the same as before. same.

Chen Hao believes that even if the integration is faster, Mengniu will need to learn from the international experience of Ai Chen Dawn for three to five years, because Ai's morning has been over 150 years old, and it cannot be learnt overnight.