Aquaculture processing industry is faced with shuffling

The overall development of the aquatic product processing industry in China is stable, but the status quo is not optimistic. Recently, under the combined influence of various factors such as thrift and consumption slump, some small workshop processing companies are dying, and companies are facing a reshuffle. The aquatic product processing industry is facing a new round of reshuffle.

Champ Consulting industry analysts pointed out: China's aquatic product processing industry itself still has many limitations, such as fewer varieties; high value-added products, low technological content; waste utilization level is not high; traditional product processing technology is backward; Improve; the level of processing mechanization is low, and aquatic product processing technology and its industrialization have not yet achieved fundamental breakthroughs. In the new situation, these defects are more pronounced and have restricted the healthy development of the industry.

Thrifty orders made this year's aquatic product processing industry even more deserted. Many companies rely on government orders in the past, ranging from a few thousand dollars for the low to tens of thousands for the high. This year, the general position of gift orders for enterprises is between 1,000 and 2,000 yuan, which is adjusted to half of last year. Pricing is between 500 and 1,000 yuan. between. Past brand seafood gift boxes have also been forced out of the market this year. The generally falling order volume has made many companies no longer use aquatic products as their main business. Instead, it focuses on other food items.

Therefore, the aquatic products processing industry is facing a new round of reshuffle. Unlike government agencies, which have different relationships with gift orders, the real market competition is strength and brand. The gift market has shrunk. With the further implementation of food safety and the influence of various factors, shuffling is an inevitable trend. The competition in the sales terminal is even more fierce. There is no network sales, and some workshop-type enterprises and rough-processing enterprises have become a problem. However, with the improvement of people’s living standards, the capacity of the consumer market will not only not decrease, but the number of mid-end consumer markets will continue to rise. Therefore, enterprises are fully seizing the opportunity to create a new situation. Many aquaculture enterprises have begun to move to middle and low-end markets, or to enter the second-tier wholesale, or attack the canteen.

Shangpu Consulting pointed out in the "Analysis and Future Trend Analysis Report of Chinese Aquaculture Feed Manufacturing Industry in 2013-2017" that raw material protection, technical equipment, product development, quality control, market development, and generally low level of personnel quality have become Restricting the bottleneck in the development of China's aquatic product processing industry, relevant companies should actively develop a variety of distribution channels and develop online and offline customer bases to win the new round of industry reshuffle.