Drugstore into WeChat Marketing

Multi-channel linkage expands influence

Assessment promotes full participation of employees

From Weibo to WeChat, people are unknowingly entering the “micro-era”. The development of WeChat by various businesses can be said to be incisive. Retail pharmacies are no exception. However, for most pharmacies, WeChat marketing is more like a mirage – it looks beautiful, and the actual effect is limited. The main reason is that there are only a few concerned people and there are fewer potential customers that can be converted into actual purchasing power. So, how should this situation be broken? From the author's point of view, we can start from these points:

Find potential customers and vote for them

The users of WeChat are mostly business people, white-collar workers and fashion youth. The pharmacy must find out their own customer base and use it as a credential to arrange the contents of WeChat to publish, and to appropriately vote for it. In the design of specific content, we can work hard from "little places", such as "micro-health", that is, daily diet and health tips; "micro-screening," namely, health foods, health products and medical equipment, general equipment, and traditional Chinese medicines. Advantages and Disadvantages of Medicine, Food, and Food Sources, etc.; "Micro-innovation," the latest achievements in health care, health care, latest products, latest technologies, etc...

Multi-channel linkage expands influence

Although WeChat is a dark horse in communication tools, it is not the only one. Blogs, Weibo, and QQ are also widely used in communication platforms. Therefore, they can play a role in the joint coordination of various communication tools. For example, micro-signals, especially public micro-signals, are published on QQ personal signatures, blogs, and microblogs. In order to expand the potential customer base, keywords such as “Health, Ginseng, and Health” can be searched through the microblogging, blog, and other exchange platforms to find potential customers and ask them for attention.

Assessment promotes full participation of employees

Each store applies for a micro signal as a public number, and arranges for people to work in shifts: the working time is set to be searchable, and surrounding people are continuously added. After the micro signal has added new friends to the standard number, they must be rewarded. If it is lower than the minimum standard, it should be given a symbolic punishment.

At the same time, the individual micro-signals of all stores must focus on pharmacy public micro-signals and share public micro-signal information in the circle of friends, but do not forward content that is sensitive to political, pornographic, nonsense, religious or other sensitive topics that are not related to the health messenger image. , reduce the antipathy.