Haikou cold drink store will follow the trend or become a victim

Since the beginning of summer this year, the city’s cold-drink shops have been blooming. Around the colleges, near the big supermarkets, etc. are also areas where the beverage shop battles. After a few years of hard work, Xiao Wu, who runs a freshly squeezed fruit juice shop, got a slice of it.

Ugly fruit glow "second spring"

Poorly selling fruits with small bumps, if they can't deal with low prices, sometimes they have to reluctantly refuse to throw them away, and Ms. Wu can make these unpalatable fruits glow in the juice shop. ".

Haikou citizen Xiao Wu invested 10,000 yuan to run a freshly squeezed juice shop on Wenming Dong Road, turning unsightly fruit into a cornucopia. She made repeated arguments: First, there is no decent fresh squeezed fruit juice on the eastern road of civilization, and secondly, the fruit juice sold on the street is always "unworthy of name," and some also add a lot of flavor pigments, and the fruit shop can draw materials locally and add it. The most popular "transparation of the production process" is now on sale, and customers are willing to pay the bill. In his many years of operation, Xiao Wu observed that many customers who came to his shop were students of several nearby schools and residents of the surrounding communities. Their demand for freshly squeezed juices was particularly strong.

Xiao Wu calculated the account for the reporter, the store's watermelon, papaya, cucumber, apple, banana and other fruit juices, the average price of the cup is 5.5 yuan, and the big cup price is generally 6.5 yuan, remove the ice costs, material fees and labor Fees, each cup of fruit drinks can make a net profit of 1 to 3 yuan. The fruits sold in the shop are mainly based on the island’s fruit, and the cost of the island’s fruits is higher. Once the price of the goods is increased, the customers will not buy it, and some bumpers or unattractive fruits will have lower prices and the cost will be reduced further. Naturally, profits are high.

The diversion of new stores to customers is serious. “Tai Long City alone has two drinks shops that operate fresh orange juice. Although there are many people, the customers are diverted seriously.” said Zhang, who runs freshly squeezed orange juice in Tai Long City. There are three similar beverage outlets at the gate of Tailong City, and the merchants have begun to fight close.

Some merchants resorted to the “buy one get one free” promotion and made a big price war, which directly impacted the beverage business in Tai Long City. A clerk told the reporter that there are 6 similar stores selling beverages in Tai Long City, and there are also several stores selling beverages in the periphery. The new stores are constantly entering and traffic is diverted by about 1/3.

Due to rising costs, the prices of commodities have naturally increased. Tailong City is located in the bustling section of the city center. The price of tea cups in the cup is more than RMB 6/cup, and the cup is RMB 8/cup. Ms. Zhang said: “While the beverage business is profitable, due to the fierce competition this year, the business did not appear to have had a good time before.”

Wang Yu, who has blindly expanded or caused industry reshuffling, said that the investment in opening a beverage shop is not large, and the general investment is about 1-2 million yuan. This is determined by two aspects: one is equipment and the other is decoration. Because the sugar water processing equipment is a common common pressure cooker and other kitchen utensils, does not require much money, the store is the most expensive two large refrigerators. There is no need to pay too much attention to decoration, so it does not cost much. The shop of the beverage shop can be selected in the business district, near the school, etc. Wang Yu also pointed out that the key to the success of investment in beverage shops is to master the production technology and get initial shop guidance.

“Although the industry's investment is small and the profits are large, it is also risky.” Wang Yu analyzed that the demand for summer drinks is large and it has prospered the business of beverage shops, but the demand for drinks in winter has plummeted and the original business is good. Most of the stores are at risk. After the frenzy expansion of the beverage market, it often leads to the elimination of shuffles. Some powerful brands may eventually become strong brands, and some stores that do not have a solid brand image may become victims. He reminded the majority of entrepreneurs that if it is necessary to open a soda fountain shop, it is best to do a market survey and analysis first, but it is not tempting to follow the trend to open stores and avoid excessive economic losses.