Shanghai "White Rabbit" will reach an annual output of 50,000 tons

In 2011, sales of "big white rabbits" in Shanghai rose by 30% year-on-year, setting a new record for history. With the continuous expansion of the “White Rabbit” terminal market, the “White Rabbit” candy production base project in Shanghai Xingxian Xinghuo Development Zone is under construction and is expected to be put into use in 2013. By then, the annual production capacity of “White Rabbit” will reach 50,000 tons.

The "White Rabbit" brand has been born for 54 years. Its market share has always ranked first among similar products in the country, and it has been exported to more than 40 countries and regions, accumulatively generating foreign exchange of 160 million US dollars.

In recent years, the "White Rabbit" has developed in innovation, and its product line has continued to develop. It has developed crystal hard candy, lollipops, gel candy, tablet sugar, and color music bubble gum. The "White Rabbit" that has become popular in China for half a century is creating new glories. According to the Shanghai Mercantile Research Center's retail monitoring of more than 4,500 stores, supermarkets, convenience stores, and specialty retail stores in Shanghai and surrounding areas, the “big white rabbit” confectionery ranked first in the candy brand market share ranking in 2011.