Zyzhan guide: A recent survey shows that the sales volume of traditional products in pharmaceutical machinery has been declining year by year, such as trough mixer, double cone mixer, V-type mixer, swinging pellet machine, etc., while the sales of high-tech pharmaceutical machinery products Steady growth, such as filter washing and drying machine, high-speed rotary tablet press, high-efficiency coating machine, eye drop machine, rubber stopper washing machine, aluminum-plastic blister packaging machine, electromagnetic induction sealing machine, etc.

Nowadays, automation equipment gradually replaces semi-automatic equipment, and advanced equipment gradually replaces backward equipment. For example, three-dimensional mixers gradually replace trough mixers, double cone mixers, V-type mixers, wet granulators, and boiling granulators. The swinging granulator, the high-speed rotary tablet press gradually replaces the rotary tablet press, and the high-efficiency coating machine gradually replaces the ç³–-type sugar-coating machine; the linkage production line gradually increases and replaces the single machine, such as the eye drop production line and the water needle production line; Combined process equipment is added to replace single process equipment, such as filter washer dryers.

It can be seen that the technical level of products will become a key factor in determining the market share of enterprises. The survey also shows that from the sales channels of pharmaceutical machinery enterprises, domestic direct sales and agency exports are still the main channels adopted by enterprises. Among the companies surveyed, the proportion of enterprises using domestic direct sales and agency export methods is 68.0% and 48.0%.

Judging from the means of product promotion, the current promotion methods of pharmaceutical machinery are mainly based on the promotion of personnel, mailing materials, participating in professional exhibitions and advertising in professional journals. The main way for companies to obtain information is through professional journals.

According to comprehensive analysis, the pharmaceutical machinery industry will show a slow growth trend in the next five years. In general, the sales price of products will gradually decline, and the price difference between products in different regional markets will become smaller and smaller. In terms of channel construction, as the regional agency system can effectively save the company's sales cost and expand the distribution scope, the enterprise will mainly develop the regional agency system, that is, the distribution of multiple wholesalers by region, supplemented by direct retail. The most fundamental factor in determining product prices and market share is the technical content of the product.

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