The so-called Internet medical treatment is a new application of the Internet in the medical industry . Although its topic is hot, the public use rate is not high. Recently, the first Internet medical blue book published by China Social Science Literature Publishing House, "China Internet Medical Development Report (2016)" (hereinafter referred to as the Blue Book) system introduced the development of Internet medical care and Internet medical care in recent years and the "three mountains" on the way. ". The Blue Book points out that Internet medical care is a medical development model that includes health education, medical information inquiry, electronic health records, disease risk assessment, online disease counseling, electronic prescription, teleconsultation and teletherapy and rehabilitation using the Internet as a carrier and technology. And other forms of health butler service. Through the above services, it helps to resolve the contradiction between China's medical resource imbalance and people's increasing health care needs. The data shows that in 2014, Internet medical industry entered the start-up period. The size of China's Internet medical market reached 11.4 billion yuan. In 2015, the market size reached 15.73 billion yuan, with a growth rate of 37.98%. The mobile medical market reached 4.27 billion yuan, with a growth rate of 44.70%. The deep reason behind the high growth is that traditional medical services can not effectively meet the needs of the majority of patients and even doctors and the need to connect with problems. These problems have been improved through the Internet. The Blue Book predicts that pharmaceutical e-commerce is expected to usher in explosive growth in the future. With the innovation of e-commerce sales and regulatory models for prescription drugs and the application of online medical health services such as Internet extension medical orders and electronic prescriptions, the prescription drug online sales rights are expected to be open, and pharmaceutical companies will also use e-commerce platforms to optimize procurement and distribution systems. Improve business efficiency. The development of pharmaceutical e-commerce can further promote the separation of medicines, effectively reduce the dependence of drug sales on hospital channels through the Internet, and thus create a complete ecological platform for purchasing e-commerce platforms. At the same time, the potential of the "Internet +" Chinese medicine market is also huge. In the field of Internet medical treatment, Internet Chinese medicine is still in its infancy. Although Internet Chinese medicine entrepreneurship is relatively active, most startup companies are still in the initial stage. With the development of Chinese medicine as a national strategy, and the birth of the Nobel Prize in the society, the society has promoted a wave of Chinese medicine, and the society’s attention to Chinese medicine has reached an unprecedented height. The future of Internet Chinese medicine has broad prospects and great potential. Become a new development direction in the field of Internet medical. "Three Great Mountains" for Internet Medicine According to the Blue Book data, the number of mobile medical users in 2015 was about 138 million, nearly double the number of the previous year's 72 million. Although the mobile medical market has received much attention, it is said that mobile Internet users who have used mobile medical products account for only 20% of the total number of Internet users. Nearly 80% of users have never used mobile medical related products. In this regard, the Blue Book believes that there are "three big mountains" is the bottleneck that hinders the development of Internet medical care. First, the biggest obstacle to the development of the Internet medical industry is policy barriers. The release of medical insurance and the release of prescription drugs are particularly important. Medical institutions are the main sales organizations for prescription drugs. More than 80% of domestic drug terminal sales are prescription drugs, because the medical insurance system such as the new rural cooperative medical insurance and medical insurance cannot be docked with online pharmacies. Medical insurance cards cannot be purchased at online pharmacies. Use also limits the sales growth of retail pharmacies (including online pharmacies). The second is the lack of support for medical insurance. The Blue Book pointed out that the current Internet medical industry, the lack of industry standards, the true and reliable mechanism of non-guaranteed information, and the mechanism for determining behavioral responsibility are called the ultimate limits of Internet medical development. It is imperative to study and formulate relevant laws and regulations, clarify the Internet medical information screening regulatory mechanism, Internet medical application scope and medical treatment norms to ensure that after the Internet medical insurance enters medical insurance, the insurance company and the medical insurance department have the ability to control costs. In addition, if the Internet medical and traditional medical institutions can properly dock and establish the O2O model in the medical field, the Internet medical cost-saving and convenient advantages can be brought into play while ensuring the quality of medical care. 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