Scientific medical equipment industry will develop a blue sea under the guidance of SciCome

"The layman looks at the excitement, the insider looks at the doorway", and the scientific research medical equipment industry, I am afraid that the layman can not understand even the excitement, but its development is closely related to the health of each of us. The "three countries" in the scientific research and medical equipment industry are extremely complicated, because the "war" in the industry is not only the competition for sales share, but also the competition for services. Recently, SciCome, which has appeared on CCTV's two sets of "Entrepreneurial Heroes" program, is the breakthrough of the scientific medical equipment industry. SciCome founder Wu Keda has been immersed in the scientific research medical equipment sales industry for 20 years and deeply understands the dilemma and difficulties of the industry. He led the SciCome team to invent the "five find one contrast" to firmly grasp the pain points of the industry, using the Internet. + The app has a flexible innovation in the marketing model. Once the SciCome platform is launched, it will open up a blue ocean in the red sea of ​​industry competition. In the future, the scientific research medical equipment industry will “transfer technology and share progress” under the guidance of SciCome, so that patients can really benefit.

“Five in One” refers to five participants in the field of scientific research and medical equipment, suppliers, agents, end users, technicians and engineers. Different from other industries, the installation, maintenance, and daily maintenance of professional equipment, such professional work must be completed by professional engineers and technicians. However, what is the reality?

The supplier said "bitter": When looking for customers, it is impossible to accurately analyze customer needs and locate customers. People relying on people and telemarketing are still the main sales models of the industry; when promoting, product promotion methods are backward, brochures, DM orders are still Playing the protagonist, self-built website is not popular, wasting resources; cash flow management is difficult. Due to the characteristics of the industry, the account period is long, and capital occupation is an important factor affecting the development of small and medium-sized suppliers. Professional costs, in order to guarantee services, regardless of the size of the company must have technicians and engineers, when the business volume does not go up, these fixed costs become The main burden of enterprises; market supply and demand information is blocked, supply and demand information is asymmetrical, suppliers often have a large number of stocks, and can not directly deal with direct losses.

"Five in one" industry puzzle, "only under the brow, but on the heart"

End users say "difficult": product information channels are narrow, lack of product information and comparison channels, when purchasing large equipment, it is easy to make hasty decisions, choose what to think; procurement sources are single, usually there is no spare supplier, can not directly When purchasing goods from abroad, when the supply is tight, you can only wait and influence the work arrangement; the procurement cost is too high. The price information in the industry is generally closed, and customers have disadvantages in bargaining. It is difficult to reduce procurement costs through price comparison; after-sales service is not guaranteed. After the products purchased through N links, it is difficult to get timely response in the later service, and the maintenance cost is high.

Professional engineering and technical personnel also have difficulties. When the market is good, the work is guaranteed. When the market is not good, many agents choose to cut down engineering and technical personnel, and they have no special reliable platform for finding part-time jobs.

In the development process of scientific research medical equipment sales model, the offline mode has continued for nearly 30 years, and the turnover accounted for more than 99%. In recent years, many online platforms have only solved the problem of online products. The turnover accounted for only a few tenths of the market share, so it is impossible to fundamentally break through the industry dilemma. This also has more room for the "five find one contrast" of the SciCome platform.

“Five find one contrast” is an invention and an innovative marketing model built by SciCome.

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