Release date: 2017-07-27

At present, the consumer-grade genetic testing field has become a fast-growing market. However, the questioning voice in this field has continued, how much benefit can genetic testing products bring to consumers? Recently, a startup founded in 2016 in the San Francisco Bay Area of ​​the United States called Exploragen is about to launch a customer-based DNA-based lifestyle app. Let’s hear what the company’s executives say...

Can DNA-based lifestyle apps really integrate into our lives?

Company CEO Ron Andrews said the company has developed an application based on user high-throughput sequencing (NGS) data to provide users with biosleep characteristics, caffeine metabolism, and personalized recommendations related to other indications.

APP concept map, image source: Exploragen

On the company's website, we can already view some of the information about this app called "SlumberType". As a lifestyle-related app, users can learn how their DNA is related to sleep patterns, such as the duration of sleep and the quality of sleep, and whether a person is born with an "early bird" or a "night owl." It also includes additional tools for tracking and managing sleep, such as a gadget called Sleep Sound and a personalized alarm clock.

“Using biology, genomics data, and machine learning tools, we are able to explore something very interesting that makes DNA not only interesting and close to life, but also inspires people to use DNA to improve their lifestyles. For example, genomics, nutrition The combination of sports and fitness will play a role in nutrition and fitness. All of this information will allow customers to perform better in a longer period of time. In addition, we provide more than just a genetic report, which do you have? Genes, but a form of service that changes dynamically, means that we have unique interactive features that enable our customers to use our genetic data to improve their daily lives,” said company CEO Andrews.

Exploragen expects to launch the app later this month, ahead of another Helix, another company that is also involved in app development. It is reported that Helix will officially launch its own app in August this year. Headquartered in San Francisco, Helix has signed agreements with National Geographic, Mayo Clinic, Duke University, Good Start Genetics, Exploragen, Vinome, Invitae, and Mount Sinai to collaborate on appropriate APP development. Interpret the client's DNA in the context of source, health, nutrition, and health care. In addition, Helix will introduce some entertaining products, such as an app that matches wine to DNA.

Company core team, image source: Exploragen

How do the public weigh the pros and cons of consumer-level genetic testing?

At present, most people are still reluctant to accept DNA-based products. Some people are afraid of this product because it is related to the risk of disease, and some people have concerns about data use and safety. Therefore, Exploragen's goal is to create an environment where customers can explore their own data in a consumer-oriented way.

In recent years, as consumer-grade genetic testing has become more and more popular, these companies specializing in gene lineage and ancestral gene detection, such as 23andMe, AncestryDNA, and Family Tree DNA, have expanded their databases to millions. At the same time, more data links genetic data to lifestyle decisions, which also provides Exploragen with the resources to develop the appropriate app.

Consumer-grade genetic testing: just look at it rationally!

Gadelrab said: "Although we started at the public's 'fears', I think that 23andMe and Ancestry have gradually brought a sense of public: that we can learn from the genome to other things. We have reached The critical point of utility and fear, once the utility exceeds fear, we will see explosive growth in the field of consumer-grade genetic testing."

However, when such products enter the consumer market, Exploragen will undoubtedly be suspected, not only those who are worried about their genetic data, but also question the accuracy of the advice provided by the APP.

Gadelrab, head of corporate strategy, said that the peer review of scientific research for APP development will be transparent. In addition, she also said that customers who choose to purchase an app are more likely to be interested in the experience they provide, rather than how powerful the scientific data behind it is.

Gadelrab further emphasized: “Today, genetics knowledge has been applied in the medical field, and its clinical utility and analytical effectiveness must be supported by strong data. This information must be correct because doctors make medical decisions based on this information. But in the consumer world, people are willing to compromise on the data behind, provided that the data in this area must be transparent. Our target customers are those who are interested in new experiences, not those who are concerned about statistics. ."

Over time, more and more people will perform genome sequencing, and consumer-grade genetic testing will become better and better, and the utility will be further improved. However, on the long road ahead, the voice of support and questioning will continue to coexist. For consumers, it is good to be able to rationally choose and treat genetic testing products!

Source: Sequencing China (micro signal seq114)

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