Avoiding New Year's Sweeps

Although the Spring Festival has more than half a month's time, but shopping malls, supermarkets and online shopping malls have ushered in a large number of customers purchasing New Year's goods.

Avoiding the peak-sweeping goods even more calmly at 10:00 yesterday, the reporter saw in a large shopping center in Nankai District, although not the weekend, but the consumers who come to shopping are still in an endless stream. "This is a New Year's Eve. Whether it's the company or the family, there are many things to do, so I have to rush to put the New Year ahead!" In front of a German beer promotion counter, he pushed a shopping cart full of new goods. Mr. told reporters. The reporter noted that most of the shopping carts are alcoholic beverages, beverages, and all kinds of dried fruit tea sugar. In this regard, Mr. Yu explained that the reason for choosing to purchase this part of the New Year in advance is that, on the one hand, the long shelf life of such products does not affect quality in advance. On the other hand, these products have a relatively large amount of usage during festivals, and purchases during the holiday season are time consuming whether they are checkouts or centralized transportation.

On the other hand, network operators have also ushered in the peak of sweeping goods in recent days. The reporter noticed that many online stores started to issue announcements in mid-January to remind consumers that due to delays in delivery during the Spring Festival, it is recommended that consumers place orders early to avoid the peak of the Spring Festival. Some online stores even directly announce that orders will not be delivered during the Spring Festival holidays.

Business promotion encourages the peak of “sends fine orders before February 1st”, “reduction of 100 yuan for over 1,000 yuan”, “shopping is sent to the spring blessing bags”... The reporter saw in some online stores, many businesses are early A promotional card was played to encourage consumers to place orders early. A person in charge of a digital product store told reporters that according to previous years’ experience, many employees had to go home during the Spring Festival holiday, and the number of left-over customer service and order attendants was very limited, coupled with the decline in the frequency of delivery receipts, delivery delays, and other factors. The efficiency of processing orders during the Spring Festival will be significantly reduced. Therefore, the business would rather sacrifice some profits but also encourage buyers to place orders before the holiday.

On the other hand, experienced consumers also reminded that, unlike online shopping products on weekdays, online shopping is particularly close to online shopping during the Spring Festival. It is affected by factors such as business holidays and delays in delivery. Returns and exchanges are inconvenient. Once the time delays, even the time May affect the use of the New Year. Therefore, it is particularly important to select good merchants. If conditions permit, consumers can choose the city’s merchants or e-commerce providers who have warehouses in the city.