After 90s, the pattern and ideas of e-commerce have changed, and they will also change the pattern of future medical services.

Takeaways, snacks, imported foods, fresh produce, and brand discounts have driven major changes in these areas since the 1990s. This stems from the characteristics of the post-90s, low economic pressure, advocating freedom and individuality, fancy service and brand. Xu Xin said that it is a no-brainer to invest in the 90s. In fact, the future of investment in medical care is the same. The post-90s medical habits and service requirements are very different from those of the post-80s and post-70s. This will bring opportunities to Internet medical care and will also force traditional enterprises. Transformation.

In medical care, the choice after the 90s is more like going to the hypermarket or online shopping. Supermarket fresh is the world of middle-aged and elderly people, they are willing to spend time to find discounted goods and sacrifice shopping environment and time, but not willing after 90. The same is true for medical treatment. Young people are reluctant to line up for medical treatment. Even if they can apply for medical insurance, they are more willing to call, buy medicine online, and manage health with mobile phones.

Some people may say that after 90, they are very young, their health risks are very small, and they don't seem to care much about medical care. The big demand for medical care is still in the middle-aged and elderly. This is really good, but from the consumption habits after the 90s, I like to eat snacks, home, do not cook, love to play, they are more likely to be exposed to more material consumption after the 80s and 70s, many people do not have to consider buying a house. There is more capital to consume, so after 90, it is easier and earlier to form bad eating habits, especially high-fat, high-calorie fast food and Western-style diet. The probability of suffering from chronic diseases is greater and the incidence may be earlier.

Obesity, diabetes, hyperlipidemia, and eye diseases, these chronic diseases may become high-risk diseases in the future, and medical habits and service requirements may bring about changes in the entire medical industry.

First of all, these people are not willing to go to the hospital to endure long waits. The hospital environment is too poor, and there is no alternative they will choose to queue. Because most of them are minor illnesses, telemedicine is a good fit for them. For convenience, and if you can get a prescription directly, paying for telemedicine should not be a problem after 90.

Second, delivery to your door. After 90, I used to open the door to receive the express, and I was not used to queuing to buy. Even if the pharmacy is close at hand, the service model of the current pharmacy will not attract 90. When they are shopping, they need a completely free environment. In the pharmacy, they are asked by the senior salespersons to ask the West, and then it is not their style to forcefully recommend a certain drug. Order online, delivered to your door, especially when you are in a sick home, you will choose to do so after 90.

The third is full privacy. There is no privacy in China's current medical environment. A group of patients around the doctor, almost everyone next to can hear the patient describing his problem. After 90, it will be very resistant to such a service model. They need more communication and privacy. If they can provide them with family doctors, offline services, and establish a long-term relationship between doctors and patients, they will be more acceptable.

The fourth is the requirements for service quality and brand. Most of the medical needs after the 1990s are not critically ill, and the demand for minor and chronic diseases will increase. They need hospitals with guaranteed brand and service quality. These hospitals must be different from the current public hospitals in terms of process and service style. The use of Internet tools has become a key factor in attracting the post-90s. For example, advance reservation, waiting time notification, doctor online communication, follow-up follow-up reminder, rapid test channel, etc.

The core of the post-90s medical service requirements is: convenient! Minimize unnecessary face-to-face communication.

All in all, the awareness of risk after the 90s will shift from assets to itself, including psychology and health. Compared with the financial risk after the 80s and 70s, after 90, I care more about my own risk control. Health is an important part. The direct reason is that after 90, I pursue comfort and can't stand any discomfort and trouble caused by unhealthy. . Therefore, the service that helps them to be convenient and quick to see the disease will become their first choice. The pressure to buy a house will make the 90s willing to pay a premium for these high-quality and efficient medical services. Basic medical services and chronic disease management are the main areas of post-90s medical needs, and traditional companies must combine Internet tools to win the post-90s market.

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