IT giants kick off the city medical battle At the World Internet Conference held on November 20, 2014, Ali founder Ma Yun announced that the health industry will become the focus of the group's future work. Five days later, Tencent and the Guangzhou Municipal Government jointly launched the “Guangzhou Health Link†public account, and realized the appointment registration service for 60 hospitals in Guangzhou. Mobile payment into the hospital “'Guangzhou Health Link' is another new registration platform after registration of computers and telephones. People can register for one minute on this WeChat platform.†Fan Wei, senior director of Tencent WeChat Open Platform, told reporters that the WeChat platform can be directly connected. The hospital system realizes functions such as registration, medical fee payment and medical record query. He said that with the continuous expansion of this platform system, Tencent will integrate all medical resources in Guangdong Province in the future, and then conduct early warning and management of epidemics and major epidemics through data analysis. WeChat registration has already blossomed everywhere in the national hospitals. According to data from Medical Policy Management Consulting Co., Ltd., as of December 1, 2014, 387 of the 925 national tertiary hospitals surveyed have opened the WeChat public account, and more than 60% of them can make appointments. Since December 15, 2014, the Nanjing Municipal Government has launched a WeChat registration-returning activity similar to the “Red Taxiâ€: If the public signs through the WeChat, “Nanjing Health 12320 Network†or “Fun Medical Network†APP, the medical treatment will be completed. Get 4.5 yuan cash back. Tencent public relations department told the author that with the in-depth development of the smart medical system, WeChat will also enter the critical value reminder, rotation notice, nurse scheduling, consultation and other medical process management, as well as hospital address book, hospital notice, staff order, hospital Long-day newspaper, medical equipment repair, financial approval, etc. In the internal office automation process management of the hospital. Compared with Tencent, which has won 60 hospitals in Guangzhou, Ali entered the hospital one by one. In May 2014, Alipay officially announced a plan called “Future Hospital†to open account systems, mobile platforms, payment and financial solutions, cloud computing capabilities, and big data platforms for medical institutions. Zhang Jiangang, deputy general manager of the O2O business unit of Ali Finance Group, and the head of the “Future Hospital†project, said that the first step of “Future Hospital†is to help hospitals establish a mobile medical service system. According to data from Ant Financial Service, as of December 11, 2014, “Future Hospital†has been deployed in 12 cities including Beijing, Shanghai, Hangzhou, Guangzhou, Nanchang, Zhengzhou, Changsha and Kunming, covering 16 top three hospitals. Serving nearly 300,000 patients. Among them, the Guangzhou Women and Children Medical Center, which was the first to join the future hospital, is close to 30% of the total number of clinics paid by Alipay wallet daily. The data provided by the Ant Financial Service Department to the journal shows that patients who pay through the Alipay wallet during the peak period can save more than half of the time spent on medical treatment. The traditional process takes four to five hours. After using the Alipay wallet to register and pay the fee, the whole process takes about two hours. Spoiler or icebreaker Although Zhang Jiangang made it clear that Alipay has no ambition to subvert or reshape medical care, Ali re-enlarged the move at the end of the year – the Ali Health App, which directly went into the hospital's electronic prescriptions, explored Shijiazhuang, trying to break the traditional form of prescription drugs being monopolized by hospitals for many years. Different from the traditional way of queuing medicines in hospitals, through the Ali Health Client, patients only need to take photos with their mobile phones to upload prescriptions, and social pharmacies can respond to market bidding. Patients can choose suppliers and delivery methods freely. In addition, Ali has continued to use the subsidy for the delivery of taxis widely used in the taxi field. Patients who spend 30 yuan on the “Ali Health†app can enjoy a subsidy of 10 yuan or even 20 yuan. As of December 11, 2014, this application has been launched in three pilot cities in Shijiazhuang, Hangzhou and Chongqing. Zhang Shouchuan, chief operating officer of Ali Health, said that in the future, it will be launched in Beijing, Shanghai, Guangdong, Hebei, Zhejiang, Yunnan, Inner Mongolia, Chongqing and the three northeastern provinces. Although the Ali Public Relations Department rejected the reporter's further interview on the grounds that “everything is still in the testing stageâ€, the reporter found that Zhang Shouchuan publicly stated at a recent industry event that Ali's goal is to achieve 50 registered users by the end of 2014. Million. “Prescription is the sales certificate of prescription drugs, and it is also the core interest of the hospital.†Shen Yinwan [3.13%] Du Zhou, a senior analyst in the pharmaceutical industry, pointed out in an industry analysis report that “in the traditional medicine circulation model, 80% of China’s The prescription drugs were sold through the hospital channel. After Ali's intervention, the patient and the pharmacy O2O closed loop, which increased the income of prescription drugs in the pharmacy, which forced the hospital to reform and realize the separation of medicines." Without the hospital's 15% drug addition, coupled with the pharmacy's initiative to provide profits and Ali's health subsidies, Du Zhou said in the analysis report, "The price of drugs sold through Ali Health Platform can be 20% lower than hospitals." about". According to Guo Shengrong, chairman of Shijiazhuang Xinxing Pharmacy Chain Co., Ltd., one of the offline pharmacies that cooperated with Ali Health, since the App went online, the emerging pharmacies can receive about 1,000 orders per day, and the average customer price is 80-100 yuan. "The medical industry is relatively conservative. Although it has undergone several rounds of reforms, it has never touched the core contradictions of the industry. Among them, 'pharmaceutical separation' has always been a difficult point for medical reform." UBS Securities China Stock Research Department Pharmaceutical Industry Analyst Quarter Preface to this reporter, the author said, "An imaginative Internet company may act as an icebreaker in the reform deadlock." Nonsteroidal SARMS are alternatives to steroids, also known as selective estrogen receptor modulators. Unlike steroids, SARMS stimulates muscle more directly and more strongly than steroids. The stronger the targeting, the more targeted. 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