[Viewpoint] 2016 death list makes mobile medical return to calm

After the mushrooming of mobile medical technology in 2011, the first year of mobile medical education in 2014, the singularity of mobile medicine , in 2016, mobile medical ushered in the "silence" after the sinking of sand, there are many well-known mobile medical start-ups Listed on the "death list."

In 2016, it is destined to be a year of unsettled mobile medical care.

Two years after the Red Fire, mobile medical companies have suddenly caught the watershed: five years ago, in early 2011, there were more than a thousand mobile medical companies in China, which were distributed in health care, medical treatment, specialist services, and medical informationization . In 10 fields, such as biotechnology, this year, the list of deaths of mobile medical platforms has been disclosed in the whole network. Some of these start-ups have died shortly after they were born. Some of them entered the A and B rounds, but they broke the grain because they did not have follow-up funds.

The whole industry seems to be splashed with cold water...

In the recent period, seeking medical advice, medical treatment, 160 layoffs, the withdrawal of medicine to force the burst of friends circle. In particular, the sudden death of Zhang Rui, the founder and CEO of Chun Yu, seems to make the outside world see the mobile medical care that has been struggling.

Lack of money? Lack of resources? Lack of medical experts or lack of management talent? What is the fatal cause?

A health care industry report shows that about half of these companies are capital-rich, conservatively estimated to have invested more than $3.3 billion, and some companies have not disclosed investment and financing data, the total is far more than that. Some platforms even have the medical experts and business people to join when forming a team.

But why did you finally go to death? What are their problems with the understanding of the market, the positioning of the product, and the grasp of the user experience? What are the implications and lessons of their deaths for other emerging Internet companies?

Faced with death, who is the sky?

"In the face of the death of mobile medical platforms and startups, we don't have to be too emotional." Gu Peiliang, the founder of a hundred medical doctors, said calmly.

They are both mobile medical people and have been "tortured" by entrepreneurs. Now that the company is getting better, Gu Peiliang is not so excited to see the industry life and death. He explained that after every entrepreneurial bubble, it is followed by a large number of death lists, just as In the past, many group-buying websites became profitable, and entrepreneurs and capital swarmed in. In the end, there were only a few that survived. The mobile medical industry is no exception, and shopping malls are always the survival of the fittest. The excessive attention of the outside world has magnified the meaning of this death. Those who have died are fledgling and do not have industry representation.

However, Yu Wenqiang, the founder of the famous doctors who chose to stand on the high-end US tooth market, said that even those companies that died were sensitive to the market when they first entered the field of mobile medical care. He said that the Chinese people's need for medical health and high-end medical services is getting stronger and stronger. It is not difficult to achieve basic treatment through remote, relatively quiet and comfortable environment. Mobile medical care is an unstoppable trend.

This point does not coincide with Gu Peiliang: from the macroscopic situation of China, the masses are generally concerned about the health of the whole people. Many entrepreneurs, investors, and professionals all look at the prospects of this market. From the very beginning, the company that took this opportunity as an entrepreneurial opportunity was right.

However, this industry has expanded rapidly in a short period of time, and many companies are gone. "The fundamental reason is that the supply of platforms and enterprises exceeds demand. Now death is a good thing for the industry. The startups will become more rational in the future." Gu Peiliang throws such a point of view to reporters.

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