Release date: 2015-08-06 With the rapid spread of Internet medical care in the Chinese market, especially with the entry of large amounts of capital, the competition for quality medical resources has become the main focus of competition for various companies. Internet medical care is essentially a service. To be good at service, you must have a qualified back-end service provider. However, under the weight of China's medical system, high-quality or patient-approved medical resources are relatively scarce. Moreover, this is not a market that can be freely configured, and it can be obtained without money. As a result, the market has fallen into a strange circle. Although excellent doctors are recognized by patients, they are too busy online and do not have enough time to serve online patients. Ordinary doctors are easily available online, and patients are seriously under-required online. Therefore, the term fragmentation time has been creatively applied to Internet medical services. Whether it is to explain its own service capabilities to the market, or to promote to users, the fragmentation service time of having a good doctor is a promotional tool for Internet medical companies. The so-called doctor's fragmentation time means that doctors can provide various forms of services to patients online, online, by telephone or by means of plus sign. Fragmentation time is a concept that has been tried and tested in the capital market. Whether it is pre-consultation, in-patient or post-diagnosis, as long as it is a doctor-related service, it can be incorporated into this concept, thus gaining recognition from investors and the market. However, the sequel to the fragmentation time and the Internet medical treatment is not only a helplessness to the particularity of the Chinese medical market, but also a result of the market's inability to recognize the nature of Internet medical care. As an important control tool, the core of Internet medical treatment is not only to use the doctor's time to meet the patient's medical needs, but more importantly to improve the patient's efficacy. Before the entire service provider still did not move from the original pay-per-view system to the pay-for-performance system, the significance of Internet medical treatment was only in the simple guidance of medical guidance, and its development was in an early state of obscurity. Before discussing the Chinese market, you can briefly review the way the Internet medical services are offered in the US market. As Liu Yu emphasized in his article “Where the “freedom†of the multi-point practitioners came fromâ€, doctors in large hospitals in the United States do not have the freedom to choose, once the doctors they belong to and which hospitals they belong to. To sign a contract, it must serve the hospital and not the so-called free practice. The doctors who are truly free practicing in the US market are mainly concentrated in community hospitals and doctors who have opened their own businesses, that is, in the general field at the grassroots level. At present, the major Internet medical services in the United States are provided by these freelance general practitioners. For example, Teladoc, which has just been listed, mainly comes from the grassroots general department, and the main problem is the minor illness that the general practice is good at. Therefore, from this perspective, the core of Internet medical care is built at the grassroots level, not a large hospital. In the hierarchical medical system, doctors in large hospitals mainly look at severe and intractable diseases. Based on this system, doctors are more likely to engage in research and teaching. If you just want to look good, not to have a higher academic pursuit, doctors can choose to go to the grassroots level. The difference is that no matter what kind of doctor, you can get decent status and income in the United States. In China, only doctors in large hospitals have this possibility, which is also the helplessness caused by the system. It can be seen from this that China Internet Medical's so-called "doctors have the world" is only half right. Internet medical needs to get qualified general practitioners, rather than specialists who specialize in intractable diseases in large hospitals. And this is the crux of China's entire medical market. It is the weakness of primary care for a long time that has led to the lack of core service providers of Internet medical care, but the specialists of large hospitals that are not the mainstay of Internet medical services have been pulled. This is consistent with the current reasons for the difficulty of seeing a doctor and expensive medical treatment. How to solve this problem is not dependent on the fragmentation time of doctors in large hospitals, but on the changes in the system and the promotion of the market. Moreover, in essence, doctors in large hospitals are busy from morning to night, and the real fragmentation time is only on the way to and from work and lunch break. Without the strong economic power and sufficient time, the doctor's service motivation is obviously insufficient. It is also completely uneconomical to use the doctors of the most expensive large hospitals to serve small and slow patients, which is a waste of resources. Before the comprehensive ability and income of doctors at the grassroots level were comprehensively improved, the development of Internet medical care was difficult to achieve large-scale development. Unless a new service system is re-constructed outside this system, Internet medical services will not be able to get real service providers in the short to medium term. But after constructing a new system, there is no concept of fragmentation time, because like doctors in the United States, these doctors even schedule services on the Internet, not using fragmentation time. The story of the doctor's fragmentation time may continue to be continued until the moment the bubble bursts. Source: Village Diary Automatic Nucleic Acid Extractor
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